Lily He
- Creative Director / Director
- 2022
- China
- 16:9 film / 9:16 digital
Campaign film — 16:9
National and digital campaign for China with Muni “Lily” He, the Chinese professional golfer competing on the U.S.-based LPGA Tour.
A two-episode campaign built around Muni “Lily” He — a portrait of discipline, distance and the quiet interior of a professional athlete. Episode I is widescreen; Episode II was shaped vertical-first for the phone without giving up the language of the film. Directed and creative-directed for FILA China, released nationally and across digital.
Episode II — vertical — shaped for the phone, delivered across digital.
9:16 — mobile / digital
- Juanma Sierra
- Juanma Sierra
- Muni “Lily” He
- FILA China
— · Commercial
Bebe — Abla Sofy
