Film crew with camera and cast around a poker table on a night interior set

Director / Filmmaker / Writer

Big productions,calm direction.

From films and series to campaigns,I keep performance, image, andatmosphere moving together.

People first. Brand second.

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The Author

I direct to feel something real.

I'm drawn to people in transition — moments when something shifts quietly inside.

Always human. Always real.

Juanma Sierra directing with a film crew on an interior set — On setA quiet kind of focus.

Not the perfect take, but the honest one.

I look for the in-between.

Film crew working beneath a large diffusion frame on a golf course — On location — golf campaign

Juanma Sierra and crew reviewing footage between production screens — Between takesLooking together, deciding together.

Direction lives in the space between preparation and instinct.

Juanma Sierra and crew filming a performer on a palm-lined promenade — On location — beach shoot

Film crew and performer working beside a diffusion screen near the beach — The frame before the frameMaking room for something honest.

People first. Brand second.

The work begins with trust.

Cinema camera filming a golfer near the ocean — Through the lens

Selected Work

Selected clients & collaborators

Screenplay & Features

Rhyme King poster — Rhyme King
A film by Juanma Sierra

COMINGSOON

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Feature film

COMINGSOON

03

Feature film

Contact

Direct inquiries · Representation · Good Feelin Group